ALC Core Principles
ALC Core Principles
The AMERIMADE League of Champions is built on principles. These principles guide the culture, decisions, programs, and conduct of the organization.
1. Ownership
Ownership is the foundation of freedom.
ALC teaches members to think like owners, not only workers. Ownership includes businesses, brands, skills, intellectual property, assets, relationships, and reputation.
2. Discipline
Discipline creates results.
Motivation changes. Discipline remains. ALC promotes consistent action, planning, execution, and accountability.
3. Excellence
Members should strive to improve their craft, service, product, communication, appearance, and business operations.
Excellence builds trust. Trust builds opportunity.
4. Brotherhood and Sisterhood
ALC promotes mutual support among serious builders.
Members should look for ways to connect, refer, support, and strengthen one another when possible.
5. Economic Cooperation
A strong network trades within itself.
ALC encourages members to buy from, refer to, partner with, and promote other qualified members.
6. Leadership
Leadership begins with self-control and responsibility.
ALC develops leaders who can serve families, businesses, organizations, and communities with discipline and vision.
7. Legacy
The goal is not only survival. The goal is legacy.
Members are encouraged to build something that can outlive them: a business, a brand, a reputation, a family foundation, or a community contribution.
8. Service
Success should strengthen more than the individual.
ALC promotes service through mentorship, education, community involvement, and economic development.
9. Accountability
Members are expected to take responsibility for their decisions, goals, conduct, and business practices.
No excuses. No victim mindset. No shortcuts around character.
10. Advancement
ALC is built for movement.
Members should be learning, building, improving, publishing, selling, connecting, and growing.
AMERIMADE League of Champions — From Crimes to Corporations.